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Mass market These days the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear clothes in large quantities and standard sizes. Cheap materials, creatively used, produce affordable fashion. Mass market designers generally adapt the trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. In order to save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.
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Accessories are a smart trick for looking slimmer. Adding bangles or a nice pair of earrings is a great way to pull together an outfit and add a tasteful splash of colour to a monochromatic look. Accessories like a pendant or brooch draw the eye up, and toward your beautiful face.
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Jeans Appeal. Denim is everywhere this season, from the hat on your head to the shoes on your feet, and yet finding the perfect pair of jeans still overwhelms us.
Choosing classic or trendy
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Fashion Forward Winners

Mon, 14 Jul 2008 14:01:43 +0100

Christopher Kane, Marios Schwab, Erdem and Roksanda Illncic have been chosen to receive Fashion Forward Awards to help them show at London Fashion Week.

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Travel treasures

Mon, 21 Jul 2008 00:01:00 GMT
Hilary Alexander recommends ethnic chic to sun-seekers.

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